Good headline for dating ad
In this example, you are asked to imagine your life in a certain way — to pretend what it would be like to live your dream, whatever that dream might be.Then the copywriter paints a picture of achieving that ideal life through your product.When John Lennon asked us to imagine there was no heaven or hell, no countries, religion or war, he was using an effective tool of persuasion: imaginative copy.As an advertiser, you can ask your target audience to imagine a painless way to lose weight, or what it would feel like to be a successful travel writer.
The most basic approach to writing effective copy is to simply introduce the product without gimmick or style. People who’ve suffered challenges we can relate to, and can tell us how they overcame those challenges.And look for our full Best Ads of 2017 package coming in December.State Street Global Advisors, “Fearless Girl” Agency: Mc Cann New York Far and away the most breakthrough ad of the year, Mc Cann’s statue on Wall Street was an overnight sensation, a potent symbol of female power in business, and a brilliant use of one of the world’s oldest mediums to deliver a message that couldn’t have been fresher.It’s a simple presentation of the facts and benefits. And the moral of the story, coincidentally, is that your product was the catalyst to overcoming those odds.You might find this storytelling technique in an email series, a landing page, or a short video.